The end of overeating : taking control of the insatiable North American appetite
Record details
- ISBN: 9780771095535
- ISBN: 0771095538
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Physical Description:
print
xviii, 324 p. ; 24 cm. - Publisher: Toronto : McClelland & Stewart, c2009.
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references and index. |
Formatted Contents Note: | Introduction: You are the target -- Sugar, fat, salt -- Something changed...North American gained weight -- Overriding the wisdom of the body -- Sugar, fat, and salt make us eat more sugar, fat, and salt -- The business of food: Creating highly rewarding stimuli -- Pushing up our settling points -- Sugar, fat, and salt are reinforcing -- Amping up the neurons -- We are wired to focus attention on the most salient stimuli -- Rewarding foods become hot stimuli -- Cues activate brain circuits that guide behavior -- Emotions make food memorable -- Rewarding foods rewire the brain -- Eating behavior becomes a habit -- The food industry -- A visit to chili's -- Cinnabon: A lesson in irresistibility -- That's entertainment -- The era of the monster thickburger -- No satisfaction -- Giving them what they like -- What consumers don't know -- The ladder of irresistibility -- The world's cuisine becomes americanized -- Nothing is real -- Optimize it! -- The science of selling -- Purple cows -- Overeating becomes more dangerous -- What weight-loss drugs can teach us -- Why we don't just say no -- How we become trapped -- Conditioned hypereating emerges -- Tracing the roots of conditioned hypereating -- Nature or nurture? -- Warning signs in children -- The culture of overeating -- Can Canada put on the brakes? -- The theory of treatment -- Invitations to the brain -- Reversing the habit -- Rules of disengagement -- Emotional learning -- Food rehab -- The treatment framework -- Planned eating -- Letting go of the past -- Eating is personal -- Avoiding traps: On obsession and relapse -- Making the critical perceptual shift -- The end of overeating -- "Our success is the problem" -- Industry cracks the code -- Fighting back -- A final word -- Endnotes -- List of author interviews -- Acknowledgements -- Index. |
Target Audience Note: | Adult. |
Search for related items by subject
Subject: | Nutrition -- Psychological aspects Food habits -- Psychological aspects Obesity -- North America Food -- North America -- Marketing |
Available copies
- 12 of 12 copies available at BC Interlibrary Connect. (Show)
- 1 of 1 copy available at Mackenzie Public Library.
Holds
- 0 current holds with 12 total copies.
Other Formats and Editions
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Location | Call Number / Copy Notes | Barcode | Shelving Location | Holdable? | Status | Due Date |
---|---|---|---|---|---|---|
Mackenzie Public Library | 613.2 KES (Text) | 35192000108286 | Adult Non-Fiction | Volume hold | Available | - |